Magnificent Minerals new improved formula

A comprehensive update from the Minerals CEO, peter Willoughby

*** United Kingdom & Europe Only *** Sizzling Minerals – New Formula Explained

Having received numerous questions relating to the formula change (this applies to the UK & Europe only) of our Sizzling Minerals, we felt it best to provide some detailed information on these changes.

Respectfully, we have tried to put this forward in a very simple manner, but obviously there needs to be some level of technicality. We therefore trust this information provides you with some benefit but above all we want to ensure you have a full appreciation of the extreme lengths we have gone to, to ensure we continue to produce the best mineral products on the planet – bar none.

Please be aware that our staff at Head Office are not qualified to discuss our formula or mineral blend in the detail in which it is contained in this document.

An Understanding of Minerals

Before we go into detail about the new formula we would like you to appreciate the following: Our mineral blend provides the critical major, macro & trace minerals in a synergistic and bio-available form (i.e. plant derived) a large quantity of which are no longer found in our diets today. Our previous label noted ‘TMC’ Trace Mineral Complex (600mg) this complex included both macro & trace mineral elements and has caused some confusion; in hindsight, it may have been better described as “Total Mineral Complex”. Many of the macro and trace minerals (66 of them) equate to just 1mg of the 600mg complex that was used in our previous Sizzling Minerals. (Further details are provided later in this document). The remaining 9 minerals provided 599mg of this total mineral complex.

When we focus on macro & trace minerals it is essential that the body has ‘access’ to these but they are not necessarily required in quantity – ie to consume 10mg, 1mg or 0.1mg does not make any difference, they just need to be present and in synergistic balance for the body to call upon should they be required.

The EU Food Standards Agency who we have worked very closely with (through UK Trading Standards) do not consider ‘RDA’ (recommended daily allowance) of any mineral when reviewing supplements; their guidelines are based on “TWI” (Tolerable Weekly Intake) and crucially they DO NOT recognise the difference between food state (i.e. plant derived) or metallic minerals. Their guidelines assume supplemental i.e. metallic minerals usually in chelated form (i.e. bonded with another element which tries to aid absorption by fooling the body that it’s food state).

Likewise, you may find articles online stating their understanding of essential minerals etc. that need to be consumed for a healthy diet; the question we should always ask ourselves is ‘are these figures based on metallic or plant derived minerals’ – we do not know of any official organisation who quote any figures relating to RDA or TWI for plant derived minerals.

Initially, the concern of the UK Food Standards Agency was the Cadmium contained in our product; as we noted above, their concern is with the metallic form of Cadmium (they do not recognise food state/plant derived Cadmium) however we are pleased to say that their tests on 2 independent batches proved that our mineral blend was well within the TWI for Cadmium. However, Aluminium did show outside of TWI on one of the 2 batches tested.

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New Formula sizzling minerals, bigger and better! 

As our product is totally natural and individual mineral mg varies from batch to batch we discussed this with the chemists and it was decided to address any potential future batches being out of TWI by making these adjustments to our formula.

At this point, we feel it important to note that other countries for example America and Australia apply different criteria for health supplements and our previous Sizzling Minerals formula meets and/or exceeds the criteria as set by these countries.

Our new product has been analysed by one of the recognised UK government laboratories to ensure it meets and conforms to the stringent EU regulations; we have worked with and based our new blend on data provided by the scientific analysis we received from this lab. Please note, we have been working at a very senior level with officials at the UK Trading Standards to ensure we are not exposed to any abnormalities; also ensuring we pre-empt any potential future changes in supplementation law.

We can state with confidence that our product meets all of the stringent EU regulations.

There are literally hundreds (if not thousands) of products on the market today that do not meet these stringent requirements. We are informed that in time (and resources allow) these other products will be brought into line with the EU regulations.

We can therefore positively view our product as being ‘1 step ahead’ of any potential competitor.

Mineral Complex – Breakdown

If we look at 600mg of our mineral powder, the 3 most abundant minerals total 565mg, and are broken down as follows:

390mg of Sulphur 110mg of Magnesium 65mg of Aluminium

Carbon, Calcium, Iron, Manganese, Sodium & Zinc account for 34mg of the blend, the balance ie 1mg is shared between the other macro minerals and the ‘trace elements’.

By utilizing 100mg of our mineral blend we still retain all of the 75 plant derived minerals in our Sizzling Minerals (and other mineral products) but more importantly all of the critical trace elements that are missing from today’s diets that are essential to synergistically activate all of the processes within the body.

By adding an additional 500mg (plant source) minerals namely magnesium (200mg), phosphorus (45mg) & potassium(255mg) it has allowed us to not only meet the EU Weekly Tolerable Intake guidelines but focus on, and adjust the balance of the important major minerals which have seen the greatest decline in foods. The amount of Sulphur in our mineral blend has greatly reduced, but as you will read further down this mineral is found in abundance in virtually all of our foods.

You will also see that the quantity of some other minerals in the overall blend has been reduced, however like Sulphur mentioned above, these minerals are present and in good quantities in our everyday foods. We have importantly factored into the new formula those people who may be on a budget or poor diet. This is an important factor that was shared with us by the authorities when considering ‘TWI’ and one we believe we have addressed with integrity.

In our opinion, the EU guidelines on minerals are misleading and do create confusion (especially with those who have only part knowledge) as they do not differentiate between food state/plant derived minerals and metallic minerals – we do, however need to respect and adhere to these guidelines.

For your reference, we have listed below some major minerals which are still present in our diets together with the foods in which they are found; this can be valuable when speaking with potential customers:

 

Carbon

All foods contain carbon (except water) and it is found in high amounts in grains, potatoes, fruit, veg & meats.

Iron

Non-metallic iron can be found in nuts & seeds, beans & other pulses and of course in dark, leafy greens (spinach, kale etc.) it is also prominent in red meats and seafood. We exempt cereals from this list as care needs to be taken with them. Grains do contain much in the way naturally occuring iron (ie what they have consumed from the soil), however some manufactures ‘fortify’ (add) additional iron which is metallic in form. Metallic iron is not something we use in any of our products.

Manganese

Found in the same selection of foods as Iron and also found in high quantity in breads, fish and black tea.

Sodium

Not to be confused with salt (that’s another in depth subject) Sodium is found naturally occurring in fruits and vegetables (especially root vegetables), grains, seafoods and dairy products.

Sulphur

Sulphur, like Carbon is another commonly found mineral and is present in broccoli, cauliflower, cabbage, kale, brussels sprouts, turnips, garlic, onions, leeks, tomatoes and most other vegetables. Fish, poultry, meats, nuts and seeds also contain good levels of sulphur. The fruits highest in sulphur are coconut, bananas, pineapple & watermelon. Dairy produce & eggs are also good sources of sulphur.

Zinc

Found in nuts & seeds, especially pumpkin & sesame seeds, lentils, beans, dark leaf greens such as spinach, kale, swiss chard, green peas & broccoli. Asparagus, mushrooms, lentils along with oats and red & white meats such as beef, lamb and turkey are also great sources of zinc.

Wishing you a Wonderful weekend. Kind regards
Peter

Peter Willoughby

Chief Executive Officer

Simply Naturals Limited

If you fancy trying these minerals out for yourself, they also come in powder form or as Vegetable capsules. Have a look here

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